In order to attach a fresh look to these home care products, the first priority was to create a logo that could speak of the organic quality of products. We redefined their existing logos for Microshield & Microshield products that stand for three pillars of the brand Natural, quality and ecofriendly. The client expected us to create a flavorsome brand identity design to propagate these home care products that are not just like other products available in the market.

We create an entirely new design with multiple choices of brands and private labels for a target. A visually appealing personality that could reflect the vision of Microshield along with the communication that these products are organic.

The design must consider the aesthetic of the target while exploring new possibilities in order to expand its target audience. Also, Microshield wished to make Microshield – a sustainable business model to improve the lives of women in India